BUY? Print Campaign
3D | Design | Flyer | Poster | Print - January 5th, 2009
I was part of a group called “crowdconnection” which was assembled by the HKU to create innovative concepts for the Telematica Institute. I helped develop various concepts including “Mirror me this” and “BUY?”. BUY? is an interactive installation which changes the way we shop, it consists of an interactive fitting booth connected to clothing items in a store, instead of letting yourself being manipulated by branding and image, BUY? aims to visualise the production proces, designers view and social network of clothing. These elements should have a more prominent role in the shopping process.
BUY? Posters and Flyer
BUY? was made available to the public for the first time at the Projectenmarkt 2009 at the Utrecht School of Arts, for these event I designed 3 posters and a flyer. The idea behind the posters was to create something visually appealing, but also generating curiosity by keeping certain things hidden. The Flyer had an added function, being a business card for the members of crowdconnection.
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