Frank Douwes - Digital Media Design » Flyer http://www.frankdouwes.com Portfolio of Frank Douwes, a digital media designer from the Netherlands Sat, 19 Jun 2010 20:37:53 +0000 en hourly 1 http://wordpress.org/?v=3.0 BUY – You are what you wear http://www.frankdouwes.com/en/buy/ http://www.frankdouwes.com/en/buy/#comments Sat, 10 Jan 2009 07:00:11 +0000 Frank Douwes http://www.simplygiz.com/?p=176

I was part of a group called “crowdconnection” which was assembled by the HKU to create innovative concepts for the Telematica Institute. I helped develop various concepts including “Mirror me this” and “BUY?”. BUY? is an interactive installation which changes the way we shop, it consists of an interactive fitting booth connected to clothing items in a store, instead of letting yourself being manipulated by branding and image, BUY? aims to visualise the production proces, designers view and social network of clothing. These elements should have a more prominent role in the shopping process.

Visit the Crowdconnection Website
Visit the Youtube Channel

Installation Design

BUY? Pathways, Concept, Production and Social BUY? Logo on interactive fitting booth prototype BUY? Installation entrance BUY? Interactive fitting booth BUY? Interactive fitting booth BUY? Interactive Fitting Booth BUY? Social Network Content Picture BUY? Social Network Content Picture BUY? t-shirt

BUY? was an ubiquitous computing experiment, the goal was to create a whole new shopping experience, where the user was presented with relevant information previously unavailable. To accomplish this we chose to make the user interface controls almost completely sensor based (using infrared LEDs, augmented reality QR tags and an ultrasonic sensor), the GUI is a combination of the persons reflection in the mirror combined with floating elements projected around it, due to the nature of the specially coated mirror it’s impossible to see how this effect is achieved, where the projection is coming from and where the edges are. A truly unique experience that is hard to describe.

I created the interface elements and a total of 12 short content videos for the first prototype of the BUY? installation, the interface has 3 icons, each representing a different pathway the user can choose, Concept (Light Bulb icon), Production (Sprocket icon) and Social (Heart icon). Concept shows the idea behind the print on the shirt, where the idea originated and the designers opinion or statement. Production visualises the production process and the materials used. Social shows information about the people who bought the shirt, their lifestyle and their opinion about the product.

HKU Projectenmarkt 2009 -- Media Projects
Crowd Connection Project Video

Posters and Flyer

BUY? Posters

BUY? was made available to the public for the first time at the Projectenmarkt 2009 at the Utrecht School of Arts, for these event I designed 3 posters and a flyer. The idea behind the posters was to create something visually appealing, but also generating curiosity by keeping certain things hidden. The Flyer had an added function, being a business card for the members of crowdconnection.

BUY? Flyers BUY? Flyers

Related posts:

  1. BUY? Interactive Installation
  2. BUY? Print Campaign
  3. Fragile – Interactive film
]]> http://www.frankdouwes.com/en/buy/feed/ 0 BUY? Print Campaign http://www.frankdouwes.com/en/buy-print/ http://www.frankdouwes.com/en/buy-print/#comments Mon, 05 Jan 2009 07:00:24 +0000 Frank Douwes http://www.simplygiz.com/?p=180 I was part of a group called “crowdconnection” which was assembled by the HKU to create innovative concepts for the Telematica Institute. I helped develop various concepts including “Mirror me this” and “BUY?”. BUY? is an interactive installation which changes the way we shop, it consists of an interactive fitting booth connected to clothing items in a store, instead of letting yourself being manipulated by branding and image, BUY? aims to visualise the production proces, designers view and social network of clothing. These elements should have a more prominent role in the shopping process.

BUY? Posters and Flyer

BUY? Posters

BUY? was made available to the public for the first time at the Projectenmarkt 2009 at the Utrecht School of Arts, for these event I designed 3 posters and a flyer. The idea behind the posters was to create something visually appealing, but also generating curiosity by keeping certain things hidden. The Flyer had an added function, being a business card for the members of crowdconnection.

BUY? Flyers BUY? Flyers

Related posts:

  1. BUY – You are what you wear
  2. BUY? Interactive Installation
  3. VFG Hip-Hop Tour Print Campaign
]]> http://www.frankdouwes.com/en/buy-print/feed/ 0 VFG Hip-Hop Tour Print Campaign http://www.frankdouwes.com/en/vfg-hip-hop-tour-print/ http://www.frankdouwes.com/en/vfg-hip-hop-tour-print/#comments Sun, 29 Jun 2008 07:00:20 +0000 Frank Douwes http://www.simplygiz.com/?p=161

The Virus Free Generation Hip-Hop Tour is a project by Hivos, Alliance 2015 and Music Mayday attempting to raise awareness about the HIV&Aids epidemic in Africa amongst the European youth of Germany, the Netherlands, Czech Republic and Italy.

It started in February 2008 in Dar es Salam (Tanzania) and ended in Cape Town (South Africa) in April 2008. In each country a duo was formed containing of a European and an African Hip-Hop artist. Together they visited HIV&Aids related youth projects, gave workshops to local youth and musicians on how to use music as a tool of expression and education and gave a free concert where the local youth got a change to show their talent. They also recorded 3 tracks for the album and recorded a music video together with the media team.

I was part of the media team that traveled along with the artists to capture all of the activities. The virus free generation hip-hop tour could be followed live on the website, which was updated daily from Africa with Photos, Videos (webisodes) and a Blog. I also created most of the print design for the campaign surrounding the european part of the tour.

CD Booklet

When the Africa tour ended I was approached to design the CD booklet, Jewel case inlay and CD overlay, which meant converting the style from the website to print. This gave me an opportunity to use some of the previously unused pictures taken during the tour and to include some personal objects in the design that only the crew and artists would understand without distracting from the main design. the booklet ended up being 18 pages.

Flyer & Sticker

Virus Free Generation Collection Virus Free Generation Hip-Hop Tour Flyers Virus Free Generation Hip-Hop Tour Flyers Virus Free Generation Hip-Hop tour Sticker Virus Free Generation Hip-Hop Tour in LiveXS Virus Free Generation Hip-Hop Tour in LiveXS

I also designed a simple flyer with the petition on the back, which was handed out at festivals in Holland in the summer of 2008. The flyer was also translated into German and used for a Virus Free Generation event in Berlin. A Sticker was made and spread through Amsterdam and Rotterdam, everywhere the tour went, the stickers just magically appeared.

All the print design was created in Adobe Photoshop, Illustrator and Indesign

Related posts:

  1. VFG Hip-Hop Tour Website
  2. BUY? Print Campaign
  3. Virus Free Generation Hip-Hop Tour
]]> http://www.frankdouwes.com/en/vfg-hip-hop-tour-print/feed/ 0 E.T.A.P.S.I.S. – Exposition http://www.frankdouwes.com/en/etapsis/ http://www.frankdouwes.com/en/etapsis/#comments Sat, 31 Mar 2007 07:00:12 +0000 Frank Douwes http://www.simplygiz.com/?p=291 etapsisFlyer

No related posts.

]]> http://www.frankdouwes.com/en/etapsis/feed/ 0 E.T.A.P.S.I.S. Flyer http://www.frankdouwes.com/en/etapsis-flyer/ http://www.frankdouwes.com/en/etapsis-flyer/#comments Sun, 25 Mar 2007 07:00:03 +0000 Frank Douwes http://www.simplygiz.com/?p=345 etapsisFlyer

Flyer for the E.T.A.P.S.I.S exposition at the HKU. consisting of a dusk mask / alien head to generate interest and create mystery surrounding the exposition, the Expo was in the basement of the HKU, where an alien test facility had been found by a construction crew. the exposition featured 4 installations about human behavior.

Related posts:

  1. E.T.A.P.S.I.S. – Installation
  2. BUY? Print Campaign
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